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Web & Digital Marketing
Suspensions lifted, ad spend made profitable, launches that stuck, money recovered. Numbers come from the accounts' own reports; client names are withheld under NDA.
A four-year-old kitchenware account was deactivated for a related-account violation the seller did not know existed. Two self-written appeals had been rejected. We found the link, documented it, and the account was back in nine days.
Ads were 40% of revenue and the brand was losing money on every sponsored sale. Ninety days of restructuring around profit, not spend, brought ACOS to 22% and grew total sales at the same time.
A first-time seller with one product, no reviews and a $9,000 budget. Product research, listing, launch ads and review compliance in one plan; profitable from month four.
Lost inbound units, warehouse damage and returns that were refunded but never received: a full audit of 18 months of reports found $27,400 Amazon owed and had not paid.
An established Amazon seller had been rejected by Walmart twice. A corrected application, a catalogue mapped to Walmart's spec and WFS from day one turned a second channel on in three months.
Traffic was fine, sales were not. A rewrite built from the reviews, seven new images and A+ content nearly doubled unit session percentage without touching ad spend.
An inauthentic complaint on the best seller took the ASIN down two weeks before Prime Day. Invoices were accepted on the second try once they were formatted the way Amazon's investigators read them.
A catalogue change by Amazon stranded 61 listings with 3,400 units in FBA during the 2020 demand spike. Attribute fixes and a relisting plan put every unit back on sale in two days.
A brand relaunch with a tight budget: ads were allowed to lose money for four weeks, then had to pay for themselves. TACOS settled at 8.7% by month two and the ASIN kept page one.
A rights owner filed a counterfeit claim against a genuine, authorised product. Direct contact with the rights owner, proof of authorisation and a retraction cleared the violation from Account Health.
A brand fulfilling Walmart orders from its own warehouse was losing the two-day badge and paying for late-delivery refunds. WFS on the movers changed both.
A warning for review manipulation came from a review-request tool that emailed buyers with wording Amazon treats as incentivised. Removing the tool and proving it kept the account open.
Years of ad-hoc listing had spread one product across dozens of stand-alone ASINs with split reviews. Proper parent–child families brought the reviews and the traffic together.
Four unauthorised sellers were undercutting the brand on its own listing with counterfeit stock. Test buys, Brand Registry reports and Transparency ended it within three weeks.
A non-resident seller with no US company: LLC, EIN, US bank and payment setup, then Seller Central verification on the first attempt and a first sale seven weeks from the start.
An account at risk with an order defect rate nearly double Amazon's limit. Fixing the two SKUs behind most of the defects and the returns process moved the rating from At Risk to Healthy.
